Our Category Experience
Our experience of seeing consumers through different lenses helps spark fresh insight and more powerful ideas.
Beauty & Grooming
Beverage—Water & Milk
Health Care Services
Retail (including Apparel)
Guía's clients range from household brand names to completely new services that re-invent categories.
We have provided strategic planning, qualitative research, or a combination of both for the clients here.
Where do you want to go?
Guía helps brands build more powerful communication strategies inspired by dynamic research.
Strategist, Moderator, Founder
We Work with Leaders and Challengers
What We Do
At Guía, we guide our clients to clearer consumer understanding, focused strategy and sharper tools to grow brands. We help uncover fresh and powerful insight from multiple sources—consumers, market truths and from within the corporations and brands themselves. Our clients are top marketers and agencies charged with making great communication out of strategic thinking.
Research & Strategy Design
Guía applies a balanced combination of analytical (left-brain) and intuitive (right-brain) thinking to everything we do. We believe that infusing creativity into planning and research inspires fresher insights from both consumers and brand-agency teams.
Our proprietary, visual techniques engage teams and consumers, sparking new ways to think. Just as importantly,
we can help identify the path that gets you where you want to be.
With over 15 years of in-depth planning and consumer experience across a range of categories, Jen continually brings a new perspective to marketing and research initiatives.
© 2018, Guía Brand Planning, LLC